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About Us

Trouvaille Home is a full service residential and commercial interior design firm and a 12,000 sq. ft. immersive luxury shopping experience located in the historic West End neighborhood of Winston-Salem, NC.  Founded in 2014, Trouvaille has become one of the South's leading destinations for bespoke interiors.  In the shop, our own unique designs, made locally in Winston-Salem are complemented by a full range of NC made custom order upholstery.  18th & 19th century Continental antiques are interspersed with mid-century masters.  Vintage Persian, Turkish and Chinese carpets cover the floors. Contemporary art from around the world as well as select antique and vintage pieces adorn the brightly papered and colored walls.  Thousands of luxury special order fabrics and wallcoverings from leading houses, as well as fine fabric on the bolt and passementerie in stock and ready for purchase. 

Anne_Update Photo.jpeg

Anne Rainey Rokahr 

Anne founded Trouvaille Home in 2014.  From a young age Anne had an affinity

for all things beautiful and precious which guided her career path through the beauty,

fashion, and film industries and into interior design.  Anne is a maximalist at heart who

loves to create colorful interiors with a foundation of classical forms layered with

Continental and Asian antiques as well as mid-century and postmodern silhouettes.


 “Every room needs balance and tension. Balance of color, scale, texture and space

and the tension between old and new, curves and corners, fine and accessible.”


Anne is a frequent guest speaker on the subject of interior design as well as

entrepreneurship and building meaningful local philanthropy into small business models.

Anne’s interior design projects and expertise have been featured in a variety of media

outlets over the years, most recently HGTV, the Wall Street Journal, Designer’s Today

and Convo by Design. In addition to multiple Historic home design and renovation projects favorite commercial projects of late have included cocktail lounge; Eastern Standard and luxury café; The Powder Room. For both projects Anne custom designed and built all of the interior furniture as well as designing the spaces themselves.  


“Growing up and spending early years in NYC working in restaurants and bars

cemented my lifelong passion for excellent service throughout all the industries in which

I have worked. I absolutely love the challenge of creating a memorable hospitality experience that is a comfortable, inviting and pleasurable environment for customers as well as the staff. The result is seamless execution and delighted guests who return

time and time again”


Anne’s career began in NYC as a film and commercial producer in North America,

Europe and the Middle East. Her documentaries and features premiered and were

nominated for awards at the Cannes, Tribeca and Dubai International Film Festivals.

Anne relocated to Dubai from 2006-2008 as Head of Production for film company,

Desert Door Productions.  While in Dubai, Anne was voted one of Ahlan Magazine’s

“100 Most Influential People in Dubai.” Prior to Dubai Anne was also Agency Director of

NYC Fashion and Beauty PR firm RED PR and named a top 25 Publicist by Women’s

Wear Daily.  After returning to Winston-Salem from Dubai Anne purchased The Snob Shop in 2009 a high-end consignment shop at which she worked at the age of 12.  


Anne is proud to serve as the current Chair of the inaugural Family Services of Forsyth County Foundation Board. The former Chair of Family Services Domestic Violence Awareness Month, President of UNCSA Board of Visitors and Chair of the Forsyth Humane Society Annual Gala.

Wilson is the General Manager of Trouvaille Home and the crowd favorite. His passion for client service and the fact that he has never met a stranger help make Trouvaille the warm and special destination that it is. Wilson juggles all of the moving parts in a design project and our retail space.

Wilson lived in Washington DC for a number of years where he worked in the admissions department of the prestigious Johns Hopkins University School of Advanced International Studies and later joined the Levine School of Music as Special Events Director.

After returning to Winston-Salem Wilson continued his career in Development by becoming the first Annual Fund Director for Old Salem, a historic site and museum. Wilson later became the Development Officer for the Museum of Early Southern Decorative Arts, an internationally renowned museum that tells the story of life in the early South through an unparalleled collection of early Southern furniture, ceramics, silver, paintings, textiles, and other decorative arts.

In addition to his work with us, Wilson is a concert violinist with the Western Piedmont Symphony and the Salisbury Symphony Orchestra. Wilson and his family also own and manage Jomeokee Campground, an outdoor concert venue at the base of Pilot Mountain in the foothills of North Carolina.

Wilson Pace


Joshua is an interior designer who believes design should be approached as a dance of art and science.  The architecture of the space is the foundation that guides the creation of rooms that are thoughtfully curated to be purposeful, familiar, current today, current tomorrow and relevant to the clients' lifestyle.  Joshua designs all rooms of a home but has a specialty in kitchens and baths that are beautifully functional.

Joshua has worked with stand-alone furniture showrooms implementing business plans, procuring new furnishings and décor along with designing and managing the remodeling process.  Joshua also worked collaboratively with clients to craft their interiors with the use of carefully selected materials, furnishings and décor.

During the time Joshua lived in Asheville, NC he owned a full-service boutique bed and breakfast.  This historic inn was rebranded under Joshua’s watchful eye.  He designed a new interior, aesthetic, culinary experience, extensive organic food gardens and orchards that made the bed breakfast a premium destination for those visiting Asheville.

Joshua returned to Winston-Salem to join Trouvaille Home where he is leading a variety of design projects including the development of the Trouvaille Home Kitchen & Bath showroom that is slated to be open in 2024.

Joshua Poindexter

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